What Drives People to Delicious Pizza Dough?

Any owner of any pizzeria knows that the key to marketing is knowing what people want. What drives them to order delicious pizza dough topped with all their favorite meats and vegetables? A recent study conducted by Technomic shows you just what that is. 

 

According to the study, 62 per cent of people said that the biggest reason they usually had for ordering pizza was due to a craving. So if you can have the very best pizza crust, or the most delicious combination of toppings, that could be enough to have customers flooding through your doors. That could be your own unique creation, or offering things that others don’t, such as gluten free pizza dough for those with a craving that could typically be dangerous for them to cave into. 

 

Another 25 per cent said that it was simple convenience that drove them to ordering pizza, which means if you can make it even easier for them to purchase your pizza, they just might. That could entail creating a pick-up only window, bringing in delivery drivers, or offering a take-and-bake option. 

 

Among all the respondents that were surveyed, 20 per cent said that discounts in the form of promotions or coupons also drove their pizza purchase, which is an easy one for restaurant owners to comply to. Simply print off some coupons or have a weekly special, and that could be enough to have those customers buying their pizza from you, rather than from the shop down the street. 

 

Once you have the key to what your customers want, it makes it so much easier to give them what they’re looking for. And now, you can.