How Can Hard Candies Help Sell Homemade Pizza?
This year, National Hard Candy Day falls on December 19 – and you ask how this fits into your pizza business? Well, while we’re not about to suggest that you go make a homemade pizza out of hard candy, we do have a way that you can use this food holiday to draw more people in. Simply give away some hard candy!
Lots of restaurants, pizzerias in particular, have a small bowl of mints or hard candies at the cash register. Whether or not this is a practice you use in your restaurant, you can attach small tips to the jar about hard candy to celebrate the day. For instance, did you know hard candy can be traced back to Ancient Egypt, Arabia and China? Individuals from these regions used to dip fruits and nuts in honey, candying them at the same time they were preserving them. Include this fun fact on the menu featuring Italian pizza dough, or just place it beside the bowl of candy at the cash. It’s a bit of fun that shows your restaurant is just that.
Of course, what candy is better to give out this time of year than candy canes? Buy the small ones and serve them at the end of the meal, acknowledging National Hard Candy Day, and if you offer delivery, ensure that a few go out with every order of pizza crust. But at the end of the day, don’t get rid of those candy canes – December 26 is National Candy Cane Day!